What does it take to reach customers across continents without an existing global manufacturing network? In the 1950s, Körber found an ambitious answer in the skies.
Even in Körber’s early years, time meant money. Especially in delivery.
When customers wait for machines, trust suffers.
As demand for filter cigarette machines rose sharply in the 1950s, the company faced a challenge:
A global manufacturing network did not yet exist. But customers were already spread across continents. To get the machines to their destinations quickly, a solution was needed:
Aircraft.
Not one or two. Dozens.
In 1954 alone, more than 30 Super Constellation aircraft – among the largest cargo machines of the era – were chartered to carry Körber machines across continents.
What began as a logistical challenge became a strong signal. To customers – and to the market.
The flights did more than shorten delivery times. They also made the company visible across the globe.
By 1956, the 100th aircraft carrying machines for Körber had already taken off.
Within just a few years, a small basement workshop in the Hamburg district of Bergedorf had transformed into a company serving a global market.
Part of that success already lies in this early chapter.
Read more stories about Körber and the people behind our growth