When our Sales and Service team members visit a customer, it is never just about a machine or a service.
It is about understanding the customer's challenges, finding the right solution, creating real value, and taking pride in the difference we make.
Over the years, we have built our organization around a “local for local” approach across South and Southeast Asia.
By establishing Sales and Service capabilities in our markets, we improved responsiveness, strengthened customer relationships, and made our organization more resilient.
In 2020, almost everything changed with the COVID-19 pandemic.
Borders closed.
Travel became almost impossible.
It was an enormous challenge for our customers – and for us.
During my years working across South and Southeast Asia, I often encountered the mindset that every crisis also creates new opportunities.
That perspective has stayed with me and continues to shape the way I approach challenges today.
Rather than waiting for conditions to improve, we chose to move forward.
We introduced digital twin solutions and full-service models that gave our customers greater flexibility while reducing operational uncertainty during a highly challenging period.
At the same time, we accelerated our digital transformation internally to support further growth.
For us, these were bold steps:
Many of the structures, capabilities, and resources still had to be developed.
But if you wait until everything is perfect, you are already too late.
Entrepreneurship is a word that's easy to use.
But what does it really mean?
To me, entrepreneurship means one thing above all: courage.
The courage to question a successful formula.
The courage to create something that doesn't exist yet.
The courage to convince people – inside and outside the company – to embrace new ideas.
And the courage to keep going after setbacks.
Standing still is not an option.
Because what is successful today may already be outdated tomorrow.
But courage alone isn't enough.
Courage needs trust.
Over many years – even decades – we have built strong relationships with our customers.
That trust is what allows us to explore new paths together.
When I visit a customer, it's often more than just a business meeting.
It's personal.
It's a partnership that goes beyond orders or projects.
That's what makes us strong.
Internally, because we stand together as one team.
Externally, because our customers place their trust in us.
In the end, the best solutions are always created together.
