In 2024, Körber launched a game-changing initiative to strengthen its corporate culture worldwide. Key to this project is the training of what are known as Culture Coaches, who act as cultural ambassadors in their respective regions. The initiative aims to embed the core values Trust and Cooperation in Körber’s culture. The Culture Coaches work closely together with local stakeholders in the HR, Communications and Executive Areas.
Successful international launch
Last year, Körber trained nineteen Culture Coaches from different countries and different areas of business during an intensive, seven-month training program. This initial group is now working closely together to develop uniform standards for communication and employee integration.
Multipliers from the Culture Coach Academy are now active across nine countries:
- North America
- Portugal
- Germany
- Spain
- Hungary
- Malaysia
- India
- Thailand
- China
Körber is planning to train a further 40 Culture Coaches for the present year, 2025. Their purpose is to advance the integration of the culture values in local processes and activities, thereby consolidating the corporate culture for the long term.