Young consumers as the drivers of logistics
Younger consumers have high expectations, are digitally savvy and have demands that include the ability to quickly check product availability and to pick up or exchange ordered goods in a nearby shop. “Although younger consumers don’t yet generate the highest sales, they will be the buyers of the future and so should get the kind of service they expect. Otherwise, they will immediately switch to the competition,” explains Houser. It’s no longer enough to simply meet the demand —e-tailers have to instead learn to anticipate developments and offer smarter and faster solutions. This is a huge opportunity for e-commerce and its supply chains, as companies need to deliver more and more goods faster and faster around the clock. As a result of this online boom, many dealers have to optimize their processes. An example of this is the Mr Price Group (MRP) in South Africa.