Gunnar Jans: Genchi Genbutsu

Article80 years of Körber

No safety net. No backup. But the steepest learning curve. Gunnar’s story shows why the direct path to the customer is often the most defining.

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Guunar Jans

80 years of Körber

Gunnar Jans, Körber site: Hamburg-Bergedorf


I started at Körber in 1984. 
Back then, Hamburger SV was the reigning European Cup champion. 
A great era – and for me, the beginning of a very long journey.  

Today, I look back on more than 40 years with Körber – 
and on one decision that shaped everything.  

I was in my early twenties when I moved into Technical Customer Service.  

You have to picture that time: 

No internet. 
No Google Maps. 
No social networks.  

My horizon was limited. 
Family holidays in Denmark and Austria.  

Nice. But limited. 

I wanted more. 

To get out. 
To see the world. 
To learn fast. 
To grow fast.  

Technical Customer Service became my gateway. 

Suddenly, I found myself alone at customer sites. 

In front of machines. 
In front of problems. 
In front of expectations.  

Without a safety net. 

I have never learned more in any phase of my career than I did there – 
on the shop floors of international customers.  

You gain a direct view of reality: 

How factories operate. 
How customers think. 
How critical our contribution really is.  

A machine runs – or it doesn’t. 

That kind of clarity leaves a mark. 

My first major assignment took me to Portugal. 

Estoril. Two months. 
The beach just outside the door. 
A hotel room without a television, without a phone.  

Hard to imagine today. 

But that was exactly what made the experience so intense.  

I was constantly on the move. 

With colleagues. 
With different generations. 
With different perspectives.  

I grew – professionally and personally.

Guunar Jans

“In no phase of my career did I learn more than in Technical Customer Service.”

Gunnar Jans

Later came my first solo assignment.

The plant manager looked at me and didn’t hide his surprise:

He had expected an experienced technician.
Not a young man in his early twenties.

You don’t forget moments like that.

But that is precisely where something essential develops:

Self-confidence.
A sense of responsibility.
Maturity.

You learn to swim in the water.
Not from the shore.

“You learn to swim in the water. Not from the shore.”

Gunnar Jans

Looking back, I didn’t fully realise at the time
how deeply this direct customer contact would shape me.

Today, I know:

That experience still guides me.

In my role.
In my thinking.
In my attitude.

I now lead global service activities.

More than 400 service technicians.
On the road in more than 100 countries. Every year.

And I still tell younger colleagues:

If you get the opportunity — go out.

Not forever.
But for a while.

You won’t learn faster anywhere else.
You won’t gain deeper understanding anywhere else.
You won’t grow more sustainably anywhere else.

One principle has always stayed with me:

Genchi genbutsu.
Go and see for yourself.

Where it happens.
Where it matters.

Because “customers’ first choice” is not a slogan.

It is a decision.
Again and again.

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