With our comprehensive product range and global presence, the Körber Business Area Technologies is the leading supplier to the international tobacco industry. At our 25 production, sales and service locations, we see ourselves as your strategic partner. We always have your goals in mind. With passion and precision, we integrate outstanding technologies to help you realize your full potential. Our focus remains the tobacco industry. By closely connecting all Körber Business Areas, we can offer you an even more comprehensive portfolio of solutions.
Grown connection
Even though the new name replaces established brands in the tobacco industry such as Hauni, Borgwaldt or Garbuio and the Körber rings now characterize the logo instead of the Hammaburg, the changes are not a U-turn. They are a further step in the future-oriented development of the Körber Group and our Business Area: "Almost 80 years ago, Hauni was the founding company of the Körber Group. The new name is a strong and forward-looking commitment by the Group to its origins and our Business Area," explains Spykman. "At the same time, it underlines our 76-year affiliation with the 'Körber' brand to the outside world and makes the close cooperation within the Group more visible."
Investment in the future
CEO Spykman sees the joint modern brand appearance as "an investment in a successful future with comprehensive offers for you. The close alliance, which is now also visible to the outside world, contributes to our strategic ecosystem approach: In future, we will increasingly offer more than just individual machines - we will combine machines, services, software and partner solutions across the entire value chain to create efficient solutions for the future. This means you get everything you need from a single source. The fact that we can draw on our expertise in other Körber Business Areas if required is a huge advantage."
Strong brand for new markets
At the end of 2022, we formulated the "go beyond" field of action in our "Strategy 2024". "It stands for our goal of using our technological expertise for new applications and business models in industries beyond the tobacco sector," explains Spykman. "We have enormous technological expertise. Our Hauni Straw Maker HSM for the production of biodegradable drinking straws shows how these can be used successfully in new markets. This machine is the fastest of its kind. We have already been able to convince well-known manufacturers of this. Bringing innovative technologies to attractive new markets is one of our strategic goals. The strong Körber brand name helps us to achieve this."
More expertise and speed
Even in the traditional markets of our Business Area, our CEO sees great advantages in the close cooperation within the Group: "In the further development of our portfolio of machines, systems, software, measuring instruments, flavors and service offerings, access to the huge potential of knowledge and technologies within the Körber Group is a considerable advantage," says Spykman. "The rebranding and a common identity will greatly facilitate collaboration within the Körber Group, improving our potential and speed in developing our portfolio." The importance of this goes back to the company's founder Kurt A. Körber. He formulated what has characterized the Hauni Group for decades and what will continue to apply to the Körber Business Area Technologies in the future: "Our benchmark is not what is possible today. Our benchmark is the idea of what is possible in the future."
