Having an entrepreneurial spirit means always thinking outside the box
Many employees immediately thought of the KDF 5RT, a machine for producing cardboard tubes for alternative tobacco products that has been on the market since 2017. This machine is unique, and its product is exclusive. “We are the only company producing this kind of small cardboard tube,” says Golz. And small cardboard tubes are not all that different from drinking straws. A machine for precisely making small cardboard tubes should be able to produce drinking straws as well — and probably much better than other machines could do.
That was the moment when something “clicked” — innovation live, entrepreneurial spirit in practice. After all, at Körber the entrepreneurial spirit means looking at things from a different perspective again and again, thinking outside the box, and striking out in new directions. As the company’s founder Kurt A. Körber once put it, the aim is “to be the first to do the right thing at the right time.”