Strengthening trust in business partners
tissue.one is a global platform created exclusively for members of the tissue industry. “We’re offering users a network that is urgently needed,” says the Product Owner of the tissue.one project, Laura D’Amico. Together with her team, she spent months interviewing potential buyers and customers to find out their needs. One issue that surfaced again and again was the lack of trust among the business partners. “Customers often find partners that are promising at first glance — but some dealers don’t even have a website,” she says. Who are the dealers? Who are the buyers? Are they financially secure? Do they operate reliably? The interviewees also complained that there’s hardly any consolidated and well-organized information about the products available on the international market, and that it takes them a lot of time to make telephone calls and do all the research themselves. D’Amico’s findings formed the basis for developing the platform. Today tissue.one is helping users to find trustworthy producers all over the world and to make their trading operations faster, simpler, and more transparent. That’s because users can rely on the expertise and accuracy behind the platform’s recommendations.
“Suddenly, users from all over the world were making contact with one another: Europeans with South Americans, Chinese with South Africans, and so on,” says D’Amico to describe the effect of tissue.one. “Through this platform, we’re taking a niche market deep inside developing countries.” She has observed many positive reactions to the platform — for example, the response of a customer who was delighted to have finally found a special packaging paper for tuna fillets.